THE CRIMSON GROUP, INC.
CONSULTING AND LEADERSHIP TRAINING IN HEALTH CARE
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7 Items Found in Marketing: New/Updated Item  New/Updated Item  |   Popular Item  Popular Item

Title (click on title for details)Author(s)PagesTNSettingFunctional AreaLevelEP
Ergonomics Consultants (A)
Deals with a market analysis and other matters associated with forming a new consulting business
Heineke, Janelle
3 No
Nonprofit
General Management
Marketing
Operations Management
BEG Add
Ergonomics Consultants (B)
Market analysis and other matters associated with forming a new consulting business
Heineke, Janelle
2 No
Nonprofit
General Management
Marketing
Operations Management
BEG Add
Memorial Hospital
A short case on a hospital attempting to position itself in a healthcare market.
Strang, Roger
2 No
Healthcare Management
Marketing
BEG Add
Meredith Center Popular Item
A market segmentation case in which an organization that serves the blind is attempting to position itself in such a way that it can remain financially viable while accomplishing its mission. At issue are different “segments” of the blind population, referral patterns, and the fit between programs and needs.
Clarke, Roberta
20 No
Nonprofit
Marketing
INT Add
Mt. Auburn/Cambridge Group Practice Initiative
Physicians from several different specialties, including primary care, are attempting to organization themselves in a competitive health care environment
Young, David W.
Leddy, Sheila
10 No
Healthcare Management
General Management
Marketing
Organizational Behavior
INT Add
Note on Developing a Positioning Strategy
Discusses the three steps needed to develop a positioning strategy: (1) Selecting a target market, (2) selecting a preferred group of competitors, and (3) deciding what makes your organization the best
Strang, Roger
2 No
For Profit
Nonprofit
General Management
Marketing
BEG Add
South Kingston Health Center Popular Item
A marketing case in which the executive director of the health center has ambitious plans but no marketing strategy to back them up. Students must analyze where problems exist and propose solutions.
Clarke, Roberta
Young, David W.
14 Yes
Healthcare Management
Marketing
INT Add